The Problem
The best businesses in your market shouldn't be invisible.
If the right buyers can't find you — or can't verify you're the right choice before they reach out — they hire someone else. Not because that firm is better at the work. Because they showed up.
Your website doesn't reflect what you deliver.
It's outdated, underperforms on mobile, and doesn't communicate the expertise you've spent years building. Prospects visit, feel uncertain, and leave without contacting you.
AI search tools don't know you exist.
ChatGPT, Perplexity, and Google AI Overviews are where qualified buyers start their search in 2026. If your business isn't cited there, it doesn't matter how strong your referrals are — you're losing reach you don't know about.
You've tried agencies. It felt like a black box.
Retainers. Vague monthly reports. Hours billed with no defined deliverable. And when you leave, you own nothing. There's a better model — and it starts with a defined scope, a fixed fee, and full ownership at handoff.
The Authority System
A system built to make your business the definitive expert in your market.
An Authority System is a complete done-for-you lead-generation infrastructure that establishes an owner-led business as the authoritative, AI-citable expert in its market. It includes structured content written to be found and cited by AI search engines, schema markup on every page, a CRM pipeline, lead capture funnels, and a Lighthouse 90+ WordPress site — all delivered in 30 calendar days, flat fee.
Refentry · Authority Systems for Owner-Led Businesses
What it's not
What it is
What Refentry Builds
Two products. One complete system.
Start with The Build — your complete Authority System, delivered in 30 days. Add The Lead Engine to grow a new lead source every month after that.
Product 1 — One-Time
The Build
$9,500 setup
The complete Authority System, delivered in 30 days. You own the domain, the code, the content, and every asset. Walk away with it whenever you choose — it's yours.
Product 2 — Recurring
The Lead Engine
$1,000 / month
A brand-new niche landing page and dedicated funnel every month — plus management and hosting. A new qualified lead source added to your system every 30 days.
Pricing
Take The Build alone or commit to The Lead Engine and your setup cost drops.
All rates locked at signing · Payment via Zelle or equivalent · Launch pricing
Tier 1
Build + Month-to-Month
$9,500 setup
$1,000 / month · Cancel anytime
Tier 2
Build + 6-Month Prepay
$7,000 setup
$850 / month · 6 months prepaid
Tier 3
Build + 12-Month Prepay
$5,000 setup
$700 / month · 12 months prepaid
If your plans change — how it works
Pre-pay for a discount. Change your plan any time. Keep everything Refentry built. We true up to the standard rate for the months delivered and return the rest. No forms, no friction, no fees.
The 30-Day Process
Delivered in 30 days. Here's exactly how.
Every Authority System follows the same four-phase process. No guessing, no surprises — just a defined build from brief to live site.
Days 1–5
Discovery & Strategy
We audit your market, define your ICP segments, identify authority gaps, and brief every deliverable before a single word is written or a line of code is touched.
Days 6–18
Build
Your custom WordPress site is hand-coded — no page builders, no bloat. Every page is built for speed, accessibility, and GSO performance from the ground up.
Days 12–26
Authority Content & Schema
AI-citable content is written and structured with FAQPage, Service, Organization, and BreadcrumbList schema on every page. GSO signals are embedded from the first sentence.
Days 27–30
Launch & Handoff
Lighthouse audit run. CRM tested. Booking flow live. You receive full ownership of every asset — domain, code, content, and credentials. We hand you the keys.
Our Commitments
Delivered in 30 days. Owned by you forever.
The 30-Day Delivery Guarantee
Your Authority System is live within 30 calendar days of your signed agreement — or your first month of The Lead Engine is at no charge. One scope. One timeline. One price.
The 30-day clock pauses only if client-provided materials are delayed beyond 48 hours of a documented request.
100% Ownership — No Exceptions
You own the domain, the WordPress installation, all code, all content, and every asset Refentry builds. Cancel The Lead Engine whenever you choose — everything stays with you. No lock-in. No strings.
Standard rates apply for true-up calculations. Because prepay rates are below standard, most clients owe nothing when adjusting plans.
Is This Right for You?
Refentry is built for a specific type of business.
We take a limited number of builds each month. The fit call exists to confirm we're the right match — for you and for us.
This is for you if
This is not for you if
Common Questions
Questions from owners and their advisors.
An Authority System is a complete done-for-you lead-generation infrastructure that establishes an owner-led business as the authoritative, AI-citable expert in its market. It includes structured content written to be found and cited by AI search engines, schema markup on every page, a CRM pipeline, lead capture funnels, and a Lighthouse 90+ WordPress site — all delivered in 30 calendar days, flat fee.
Refentry delivers a complete Authority System within 30 calendar days of the signed agreement. The 30-day clock pauses only if client-provided materials are delayed beyond 48 hours of a documented request. If the site is not live within 30 days, the first month of The Lead Engine is provided at no charge.
Yes — 100%. You own the domain, the code, all content, and every asset Refentry builds. If you cancel The Lead Engine at any point, you keep everything built with no restrictions or fees. There is no lock-in of any kind.
Traditional SEO optimizes content to rank in Google's blue-link search results. GSO — Generative Search Optimization — optimizes content to be cited by AI-powered search systems including Google AI Overviews, ChatGPT, Perplexity, and Claude. The Authority System prioritizes GSO first, then layers traditional SEO on top, because AI-cited businesses reach qualified buyers before they ever perform a traditional search.
The Build is $9,500 one-time. The Lead Engine is $1,000 per month. Clients who prepay The Lead Engine receive a reduced Build cost: a 6-month prepay brings the Build to $7,000 ($12,100 Day 1 total, saving $3,400 at full term); a 12-month prepay brings it to $5,000 ($13,400 Day 1 total, saving $8,100 at full term). All rates are locked at signing. Payment is via Zelle or equivalent.
Each month, The Lead Engine delivers one new niche landing page targeting a high-intent buyer segment, a dedicated capture-to-booking funnel for that page, ongoing management of the full system, hosting (on your server or Refentry's — same fee either way), a 90-Day Authority Report, and a quarterly strategy review call. Clients add one new lead source to their system every 30 days.
Yes. If you change plans, Refentry trues up to the standard rate for the months delivered and returns the remaining balance. Because prepay rates are below standard, most clients owe nothing when adjusting plans early — they're already ahead. All assets remain 100% yours regardless of when or whether you cancel.
The Authority System does not include paid advertising management, email automation sequences, or social media management. Refentry focuses specifically on organic authority — the infrastructure that makes your business findable, credible, and AI-citable without ongoing ad spend.
Ready to Start?
Become the authority in your market.
Refentry takes a limited number of builds each month. If you've been referred by a fractional executive, the first step is a 15-minute fit call — we'll confirm you're a good match and walk through exactly what we'll build.
Book Your 15-Minute Fit CallReferred by a fractional CFO or COO? Mention them when you book — it helps.
Book a Fit Call
Tell us about your business.
We review every inquiry within one business day. If we're a good fit, we'll schedule a 15-minute call to confirm and explain next steps.